Picnic by the Sea

Picnic by the Sea is a joyful coastal collection that blends the charm of a sun‑drenched picnic with the breezy calm of the shoreline. Hand‑drawn picnic baskets, lemonade jugs, daisies, seashells, starfish, pebbles, and summery fruits come together in a series of playful, nostalgic prints designed to feel warm, relaxed, and full of seaside whimsy.

Available in Bright and Muted colorways, the collection offers two distinct moods: one vibrant and fruity for cheerful summer sewing, and one soft and sun‑washed for a more refined coastal palette. Perfect for fabric, wallpaper, home décor, children’s clothing, quilting, and breezy summer apparel, these patterns bring a touch of coastal picnic magic to any project.

For licensing enquiries or to request a different scale or colourway, please reach out - I’d love to help tailor this design to your needs!

Picnic by the Sea - Bright - by Aitch Jay Designs — coordinated coastal‑picnic pattern set featuring strawberries, seashells, florals, starfish and summery basket motifs, showcasing a soft pastel seaside aesthetic.
Picnic by the Sea - Coastal - by Aitch Jay Designs — pastel blue monochrome coastal‑inspired pattern collection with shells, starfish, florals, picnic elements and textured scatter prints, highlighting a cohesive beach‑day storytelling palette.
Picnic by the Sea by Aitch Jay Designs — insulated cosmetics/toiletry bag with a playful coastal‑picnic scatter of baskets, lemonade, fruit and florals on a creamy background, capturing cheerful summer‑outing vibes.
icnic by the Sea by Aitch Jay Designs — off white baby romper with blue strawberry repeat, showcasing sweet coastal‑fruit charm in a soft, modern nursery.
Picnic by the Sea by Aitch Jay Designs — cream dress featuring a delicate coastal‑meadow repeat with reeds, blossoms and picnic makings, perfect for breezy summer styling.

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