Hand-Drawn Surface Patterns for Fabric, Wallpaper, Home Decor & Stationery

Playful, fun and feel-good designs inspired by animals, nature and the everyday world around me

Featured Collections

  • A seamless kids’ pattern featuring smiling teal whales, tiny pink fish, soft bubbles, and small starfish on a light aqua background, creating a playful underwater theme for nursery and toddler décor.

    Under the Sea Storybook Collection

    A playful ocean‑themed kids’ collection featuring smiling whales, starfish, coral, and wavy stripes. Available in four colourways for both bold & gentle nursery moods.

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  • Woodland Whimsy Storybook Collection

    A gentle, imaginative woodland collection featuring sweet hand‑drawn animal characters, textured gingham checks, cheater‑quilt panels, and soft nature motifs.

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  • Sail Away Storybook Collection - Hand‑drawn sailboats with red and blue sails drifting across layered blue waves, surrounded by flying seabirds in a soft coastal storybook style; repeating nautical pattern designed for children’s décor and fabric.

    Sail Away Storybook Collection

    Hand‑drawn sailboats glide through layered seas, accompanied by soaring seabirds and soft nautical details that bring a sense of movement, wonder, and peaceful adventure to children’s spaces.

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  • A detailed line‑art pattern of lemons, leaves, flowers, and butterflies drawn in fine white outlines on a dark background, creating an elegant, botanical, nature‑inspired surface.

    Lemon Tree Grove

    A refined botanical collection featuring hand‑drawn lemons, leaves, blossoms, and butterflies arranged in delicate linework. Each design pairs organic detail with a modern backdrop, creating a sophisticated yet nature‑inspired look.

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  • A stylized Halloween bookshelf pattern filled with spell books, potion bottles, candles, a pumpkin, a black cat, and magical objects in teal and green tones, creating a whimsical spooky look.

    The Witch's Bookshelf

    A whimsical Halloween collection featuring illustrated potion shelves, spell books, pumpkins, candles, black cats, & magical curiosities. Each design blends playful spooky charm with rich colours, creating a storybook‑style aesthetic.

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What I Offer

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Custom Rescales

Collection Development

Custom Colourways

Licensing-Ready Patterns

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Exclusive Collaborations

A Little About Me…

Hi, I’m Heather!

I live in Albany, Western Australia, with our home nestled amongst beautiful native bushland, and just a stone’s throw from the rugged coastline and sparkling Southern Ocean.

Art has been my lifelong passion, and although I took a detour into psychology—earning my degree and working in the field for almost 20 years—my creativity has never stopped. Over the years, I’ve explored many artistic avenues, but surface pattern design is where I've found my happy place!

Now, I love to create playful, fun and feel-good patterns, inspired by animals, nature and the everyday world around me.

I hope you enjoy my designs!

Image of Heather, the designer behind Aitch Jay Designs

All my artwork is drawn by hand on my iPad Pro, using a mix of Procreate and Affinity Designer. No AI — just genuine, hand‑crafted design.

Close-up of artist's hand drawing on an iPad, demonstrating "No AI"
The artist drawing on her tablet in the garden.

In my studio — otherwise known as the garden! My favourite place to draw…

Shop my art & designs at…

Spoonflower logo

Spoonflower

Raspberry Creek

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Redbubble

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Digital Fabrics

Card Isle

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Cloth Cuts

Let’s Work Together!

Contact me to discuss licensing & collaboration opportunities