Hand-Drawn Surface Patterns for Fabric, Wallpaper, Home Decor & Stationery

Playful, fun and feel-good designs inspired by animals, nature and the everyday world around me

Featured Collections

  • A seamless kids’ pattern featuring smiling teal whales, tiny pink fish, soft bubbles, and small starfish on a light aqua background, creating a playful underwater theme for nursery and toddler décor.

    Under the Sea Storybook Collection

    A playful ocean‑themed kids’ collection featuring smiling whales, starfish, coral, and wavy stripes. Available in four colourways for both bold & gentle nursery moods.

  • A blue, white and light‑green plaid pattern with intersecting horizontal and vertical stripes forming a clean, geometric grid, creating a fresh, modern look suitable for fabric, wallpaper, and Hamptons or coastal-inspired décor.

    Playful Plaids

    A fresh, versatile range of plaids featuring clean linework, soft pastels, and bold coastal brights. Designed to mix and match across fabric, wallpaper, and décor, the collection blends classic geometry with a modern, handcrafted feel.

  • Sail Away Storybook Collection - Hand‑drawn sailboats with red and blue sails drifting across layered blue waves, surrounded by flying seabirds in a soft coastal storybook style; repeating nautical pattern designed for children’s décor and fabric.

    Sail Away Storybook Collection

    Hand‑drawn sailboats glide through layered seas, accompanied by soaring seabirds and soft nautical details that bring a sense of movement, wonder, and peaceful adventure to children’s spaces.

  • A detailed line‑art pattern of lemons, leaves, flowers, and butterflies drawn in fine white outlines on a dark background, creating an elegant, botanical, nature‑inspired surface.

    Lemon Tree Grove

    A refined botanical collection featuring hand‑drawn lemons, leaves, blossoms, and butterflies arranged in delicate linework. Each design pairs organic detail with a modern backdrop, creating a sophisticated yet nature‑inspired look.

  • A stylized Halloween bookshelf pattern filled with spell books, potion bottles, candles, a pumpkin, a black cat, and magical objects in teal and green tones, creating a whimsical spooky look.

    The Witch's Bookshelf

    A whimsical Halloween collection featuring illustrated potion shelves, spell books, pumpkins, candles, black cats, & magical curiosities. Each design blends playful spooky charm with rich colours, creating a storybook‑style aesthetic.

What I Offer

Line art icon symbolizing a licensing-ready pattern collection.
Line art icon of an artist's palette symbolizing the option to request recolouring of a design.

Custom Rescales

Collection Development

Custom Colourways

Licensing-Ready Patterns

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Line art icon of a square with arrows pointing outwards from each corner, symbolizing the option to request rescaling of a design.
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Exclusive Collaborations

A Little About Me…

Hi, I’m Heather!

I live in Albany, Western Australia, with our home nestled amongst beautiful native bushland, and just a stone’s throw from the rugged coastline and sparkling Southern Ocean.

Art has been my lifelong passion, and although I took a detour into psychology—earning my degree and working in the field for almost 20 years—my creativity has never stopped. Over the years, I’ve explored many artistic avenues, but surface pattern design is where I've found my happy place!

Now, I love to create playful, fun and feel-good patterns, inspired by animals, nature and the everyday world around me.

I hope you enjoy my designs!

Image of Heather, the designer behind Aitch Jay Designs

All my artwork is drawn by hand on my iPad Pro, using a mix of Procreate and Affinity Designer. No AI — just genuine, hand‑crafted design.

Close-up of artist's hand drawing on an iPad, demonstrating "No AI"
The artist drawing on her tablet in the garden.

In my studio — otherwise known as the garden! My favourite place to draw…

Shop my designs at…

Spoonflower

A USA-based company providing made-to-order printing services on a great range of wallpapers, fabrics and home decor items, including bedding, pillows, curtains, cushions, blankets and table linens

Redbubble

Redbubble is a global, print-on-demand online marketplace where independent artists can sell their artwork on over 70 unique products—such as apparel, stickers, and home decor

(under the name of Pip & Tom Pattern Co)

Digital Fabrics

A custom fabric printing company in Australia, creating custom fabric, cushion covers, scarves, banners and other textile products on a great range of made-to-order fabrics, apparel and home decor items, including curtains, cushions, tea towels and table linens

Etsy

Etsy is a global e-commerce marketplace focused on handmade, vintage and unique creative goods. Rather than mass-produced items, it connects independent artists, crafters, and vintage curators with millions of buyers looking for one-of-a-kind clothing, jewelry, home decor, and craft supplies

Cloth Cuts

An Australian company promoting Australian artists and designers - providing high-quality digitally printed fabrics with a wide range of fabric bases, including Cotton Lycra, PUL, Canvas, Vinyl, Muslin, Linen, and Twill

Let’s Work Together!